green business pivot pandemic

What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic

It’s not breaking news anymore - the world is changing. The pandemic is just one example of the challenges of our current times. We’re facing issues of a deteriorating environment, growing political divides, rapid technology changes, and social movements of the likes we haven’t seen in decades.  But as business owners, we all know the … Continue reading What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic

Turning Chuckles into Conversions – how online businesses can use humor

One night, my cousin and I were playing an online game called Cake Mania, which involved strategy, quick-thinking, and the ability to make multi-tiered heart shaped cakes for fairy tale characters. I am very good at this game. So naturally, I made the mistake of getting a little too cocky and calling myself “Cake Master,” since I performed much better than my cousin.