Psychology is a science you can inject into your pricing strategy. But are some of these strategies really ethical? Read more here.
What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic
It’s not breaking news anymore - the world is changing. The pandemic is just one example of the challenges of our current times. We’re facing issues of a deteriorating environment, growing political divides, rapid technology changes, and social movements of the likes we haven’t seen in decades. But as business owners, we all know the … Continue reading What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic
The Male Green Consumer – Myth or Market Opportunity?
You can't ignore that men are starting to embrace the power of shopping, even in the eco space. Here's how to attract them.
Is Etsy really more eco-friendly than Amazon?
Choosing online selling platforms isn't easy, especially one that aligns with the values of a eco-friendly business. So - Etsy vs Amazon ...
The Best Green Initiatives for Your Business Category
Picking an initiative or cause to support can still be overwhelming. Check out the best organizations/nonprofits to support for your green business niche.
Do Consumers Want Sustainable Fashion?
Sustainable and eco-friendly aspects are increasingly becoming top concerns for consumers - and the market is growing fast! Recent studies show consumers are now turning to fashion brands with sustainable practices much more than in recent years.
One Simple Step that Can Reduce The Cost of Buying Green
Buying green isn't cheap. Here's one simple step to reduce the cost of green and produce eco-friendly items that Americans can afford.
Join the Sustainable Home Design Revolution
"It's time for a makeover! But not for you - for your home. But are there ways to give your space a face lift without impacting the environment? Of course! It's part of what is being called a "Sustainable Design Revolution," because more and more companies and individuals are adopting these practices.
These key U.S. legislations are helping businesses pursue sustainable practices
Laws are changing every day and many are shifting towards the movement of supporting sustainable practices. This idea, called sustainable development, combines economic and environmental wellbeing. Below are three major pieces of legislation that set a framework for how business owners can ensure a better future.
New Report Reveals How Consumers Feel about the Circular Economy
I can explain the circular economy in three, well-known terms - reduce, reuse, recycle. Businesses are starting to get on board, but what do consumers think?