Turning Chuckles into Conversions – how online businesses can use humor

One night, my cousin and I were playing an online game called Cake Mania, which involved strategy, quick-thinking, and the ability to make multi-tiered heart shaped cakes for fairy tale characters. I am very good at this game. So naturally, I made the mistake of getting a little too cocky and calling myself “Cake Master,” since I performed much better than my cousin.