Psychology is a science you can inject into your pricing strategy. But are some of these strategies really ethical? Read more here.
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What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic
It’s not breaking news anymore - the world is changing. The pandemic is just one example of the challenges of our current times. We’re facing issues of a deteriorating environment, growing political divides, rapid technology changes, and social movements of the likes we haven’t seen in decades. But as business owners, we all know the … Continue reading What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic
The Male Green Consumer – Myth or Market Opportunity?
You can't ignore that men are starting to embrace the power of shopping, even in the eco space. Here's how to attract them.
Sustainable Women Influencers You Should Follow on Instagram
Instagram is one of the best places to connect for sustainable businesses. Follow these amazing eco women for inspiration.
Is Etsy really more eco-friendly than Amazon?
Choosing online selling platforms isn't easy, especially one that aligns with the values of a eco-friendly business. So - Etsy vs Amazon ...
Best Sustainable Packaging Options and Where to Get Them
Sustainable packaging is so important because it's the first thing that your customers see when they receive a product from you. Learn about your options here.
Video Marketing 101 and How to be comfortable in front of the camera
Videos can increase conversions, better build a bond with your customers, and more. Here are some tips to get comfortable in front of the camera.
5 Organic Traffic “Aha Moments” for my Green Business
Find out how I learned how to transform my green business website from a ghost town to a bustling city without paying a dime.
Writing Green Mission Statements that Customers Will Respond To
It’s important for green businesses to have an honest and visible green branding in their messages. This assures current customers and future green consumers of their brand’s ethical and sustainable values. Your mission statement is also a great place to go back to when you’re writing marketing messages and deciding on big-picture solutions.
Who are Green Consumers in 2020?
Find out the latest changes in sustainable consumer behavior and how you can adapt to the new green consumer in 2020.