green business pivot pandemic

What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic

It’s not breaking news anymore - the world is changing. The pandemic is just one example of the challenges of our current times. We’re facing issues of a deteriorating environment, growing political divides, rapid technology changes, and social movements of the likes we haven’t seen in decades.  But as business owners, we all know the … Continue reading What your Small Business Can Learn From Green Businesses that Pivoted like a Boss During the Pandemic

Turning Chuckles into Conversions – how online businesses can use humor

One night, my cousin and I were playing an online game called Cake Mania, which involved strategy, quick-thinking, and the ability to make multi-tiered heart shaped cakes for fairy tale characters. I am very good at this game. So naturally, I made the mistake of getting a little too cocky and calling myself “Cake Master,” since I performed much better than my cousin.

Tired of hearing about coronavirus? I challenge you not to smile at these images of dogs dressed in sustainable outfits

One of the best things about staying at home is getting more time with my therapist, my best friend, my cuddle partner - Pepper. Pepper has been such an important aspect of my wellness during this chaotic and stressful time. Although as I stare at her more and more this week, I couldn’t help but think, “She needs a new bandana. She would look so cute in a new bandana.”’